Problem: The digital world offers Gen Z excitement and validation, but hardly any feelings of safety. In navigating the online space, young adults risk jeopardizing their well-being by way of social anxiety, stress, and related mental health issues.
Solution: Social media's changed the definition of "friend", and WhatsApp wants to change it back. These days, it's not so much about liking each other as it is about getting likes. You might have hundreds of followers, and only a handful you could call when you most need them. That's why WhatsApp's asking everyone to have less friends. Really. Less friends, more friendships.
Digital Ads
2021 The Young Ones Student Awards - Merit Winner
Contextual ads on Hulu that will appear when the pause button is pressed during any program that has friends (and frenemies) weaved into its narrative arc.
Contextual ads on Hulu that will appear when the pause button is pressed during any program that has friends (and frenemies) weaved into its narrative arc.
