Kept It A Bean 🫘
IĀ had a few thoughts on Bush's Beans new line of merch.

When I had first seen theĀ merch for Bush’s BeansĀ I asked myself who had asked for it. I didn’t. You didn’t. I imagine the only person who could have asked isĀ dude whoĀ spilled baked beans all over himself watching Cars 2 in theaters & a black teenager shouted ā€œthis nigga eating beansā€ & everyone laughed.Ā 
However, askingĀ whyĀ is nowhere as important as askingĀ whereĀ (they went wrong). While most of theĀ items make absolute sense for the brand, I still have some constructive criticism I’ll offer you as I couldn’t reach Bush’s creative team for comment.Ā 

Ā 1. There’s a t-shirt reading, ā€œBEANS ARE A VIBEā€ when it could have read, ā€œKeep It A Beanā€. Synonymous with ā€œbe truthfulā€,Ā I think this move reflects a good andĀ honestĀ cultural/generational disconnect.Ā 
2. Neither of the branded desktop cornhole boards even utilized bean-shaped bags for tossing. That seemed too easy, respectfully.Ā 
3. Branded outdoor bean bag chairs! Ofc.Ā 
4. A branded serving spoon could have had a moment.

5. Even branded aluminum foil for the grill. It’s a thing.Ā 
6. Bean-shaped string lights areĀ what would have been a vibe for every BBQ that runs late.
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