Kept It A Bean 🫘
I had a few thoughts on Bush's Beans new line of merch.
I had a few thoughts on Bush's Beans new line of merch.
When I had first seen the merch for Bush’s Beans I asked myself who had asked for it. I didn’t. You didn’t. I imagine the only person who could have asked is dude who spilled baked beans all over himself watching Cars 2 in theaters & a black teenager shouted “this nigga eating beans” & everyone laughed.
However, the why is nowhere as important as the where in asking where they went wrong. While most of the items make absolute sense for the brand, I still have some constructive criticism I’ll offer you as I couldn’t reach Bush’s creative team for comment.
1. There’s a t-shirt reading, “BEANS ARE A VIBE” when it could have read, “Keep It A Bean”. Synonymous with “be truthful” I think this reflects a good and honest cultural/generational disconnect.
2. Neither of the branded desktop cornhole boards even utilized bean-shaped bags for tossing. That seemed too easy, respectfully.
3. Branded outdoor bean bag chairs! Ofc.
4. A branded serving spoon could have had a moment.
5. Even branded aluminum foil for the grill. It’s a thing.
6. Bean-shaped string lights are what would have been a vibe for every BBQ that runs late.
2. Neither of the branded desktop cornhole boards even utilized bean-shaped bags for tossing. That seemed too easy, respectfully.
3. Branded outdoor bean bag chairs! Ofc.
4. A branded serving spoon could have had a moment.
5. Even branded aluminum foil for the grill. It’s a thing.
6. Bean-shaped string lights are what would have been a vibe for every BBQ that runs late.
Ask Jeeves < Google < Tiktok 🔎
There's a new search engine in town.
There's a new search engine in town.
To Google a product is to research a product. And these days we know we can Tiktok a product. Counting on anonymous reviews when researching is hardly reliable and especially if a review is “collected as part of a promotion”.
Reviews by a regular degular shmegular user on TikTok carry genuine pull via increased appeal to ethos. And I’m talking reviews for anything at all. As over 53% of Tiktok users are over age 30, it’s less an app for Gen Z and more an app for you and me (whoever that “me” may be). I’ve rounded up a few notable videos and have listed them for your own review below.
Hair Product Haul- In this video, David doesn't share his faves, but his anti-faves. By reviewing various hair products for the curliest of the curly, the audience is given a feedback bundle.
Dime Beauty Co. Fragrances - Here we have a fungirl. Tori’s confidence in her self translates to what products she reviews.
Trader Joe’s Birria Pizza - This user had initially reviewed her first trip to Trader Joe’s and shared her less-than thoughts on it with Tiktok. After widespread disbelief/backlash, she created what she never thought she'd recommend.