Problem: Members of marginalized communities are expected to adapt to any and all changes the arrival of new businesses brings.
Solution: Actively being a resource to what communities it enters, and leaning on members from it to best demonstrate how Target’s got love for local.
Solution: Actively being a resource to what communities it enters, and leaning on members from it to best demonstrate how Target’s got love for local.
Agency: 160over90
Launch Video
Two versions of video were circulated using Youtube, Instagram, Snapchat, and Tiktok in the Fordham market. Both English and Spanish versions helped alert the community Target has arrived.
Two versions of video were circulated using Youtube, Instagram, Snapchat, and Tiktok in the Fordham market. Both English and Spanish versions helped alert the community Target has arrived.
Wild Postings
Portraits of locals with quotes from them were displayed throughout Fordham.
Portraits of locals with quotes from them were displayed throughout Fordham.
Radio
Local stations in Fordham helped to spread the good word, bilingually.
Local stations in Fordham helped to spread the good word, bilingually.
UGC
Target team members shared their personal favorite items for locals to consider during their own in-store visit. The used IG Reels and Tiktok to highlight Black and Brown-owned brands/products.
Direct Mail
Mailers were sent out to maximize community reach.
Mailers were sent out to maximize community reach.
