Problem: Members of marginalized communities are expected to adapt to any and all changes the arrival of new businesses brings.

Solution: Actively being a resource to what communities it enters, and leaning on members from it to best demonstrate how Target’s got love for local. 
Videos were circulated using Youtube, Instagram, Snapchat, and Tiktok in the Fordham market. Both English and Spanish versions helped alert the community Target has arrived.


Local stations in Fordham helped to spread the good word, bilingually.


Direct Mail
Mailers were sent out to maximize community reach.
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