Problem: Plant-based protein is having a moment, and with it comes skepticism. Does it actually taste good? Smell good? Can it replace meat as we know it?
Solution: The Planteroni Pizza; a collab we didn't know we needed. Bringing together Little Caesars with Field Roast Plant-Based Pepperoni Slices for flavor so good, it feels like folklore.
Agency: 160over90
Commercial
Urban myths helped to communicate the implausibility of preferred plant-based flavor.
Homepage Takeover
WeTransfer's homepage was wrapped with a video clip for a day.
