Problem: Plant-based protein is having a moment, and with it comes skepticism. Does it actually taste good? Smell good? Can it replace meat as we know it?

Solution: The Planteroni Pizza; a collab we didn't know we needed. Bringing together Little Caesars with Field Roast Plant-Based Pepperoni Slices for flavor so good, it feels like folklore.

Agency: 160over90
Urban myths helped to communicate the implausibility of preferred plant-based flavor.
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