Problem: Plant-based proteins are having a moment, and with it comes skepticism. Does it actually taste good? Does it smell good? Will it turn people away from all meat altogether?
Solution: The Planteroni Pizza from Field Roast x Little Caesars. Bringing together traditional cheese with Plant-Based Pepperoni for flavor so good, it feels like folklore.
Urban myths helped to communicate the implausibility of preferred plant-based flavor.
WeTransfer's homepage was wrapped with a video clip for a day.