Problem: If only natural diamonds better maintain value, and possess more rarity, then not all diamonds are created equal.
Solution: Spread the word that natural diamonds remain greater than lab grown when it comes to her, to him, to them, and to you.
Agency: Catapult Creative Co.
Print
Featured in O, Essence, People, and Star magazines.
Digital OOH
As featured in different major-city airports and sidewalks.
OOH
As seen coast-to-coast in urban cities.
Social
Social ads ran across both Facebook and Instagram.
