Problem: If only natural diamonds better maintain value, and possess more rarity, then not all diamonds are created equal.
Solution: Spread the word that natural diamonds remain greater than lab grown when it comes to her, to him, to them, and to you.
Agency: Catapult Creative Co.
Print
Featured in O, Essence, People, and Star magazines.
![](https://cdn.myportfolio.com/9484818c-95cb-4efd-8b20-273891dc886c/e03e3677-8a5f-4753-9c06-f49663cbd7f9_rw_1200.png?h=e9abef0ff9951dde2804e7916bfce1aa)
![](https://cdn.myportfolio.com/9484818c-95cb-4efd-8b20-273891dc886c/1bb210a3-1bbe-4159-82f9-7dcdeaf4fb82_rw_1200.png?h=b636ca90d045f931c045e4e55d9bd1ae)
Digital OOH
As featured in different major-city airports and sidewalks.
![](https://cdn.myportfolio.com/9484818c-95cb-4efd-8b20-273891dc886c/ae36631b-d4e3-4cd1-8fca-6b8b7981e6a3_rw_1200.png?h=a6ee6202fb101cc809216c1af5e1f0eb)
![](https://cdn.myportfolio.com/9484818c-95cb-4efd-8b20-273891dc886c/2c186734-59fa-4dc9-a924-3c230d2beb77_rw_1200.png?h=bf79d1173c847a5b7ae3f82f49930174)
OOH
As seen coast-to-coast in urban cities.
![](https://cdn.myportfolio.com/9484818c-95cb-4efd-8b20-273891dc886c/6cbc4737-1b6b-43d5-9c6a-9340f226d8e9_rw_1200.png?h=800d50726e664bea59912051f3bef31b)
![](https://cdn.myportfolio.com/9484818c-95cb-4efd-8b20-273891dc886c/07522d7c-d4b3-4abf-bc59-a9493d21dee5_rw_1920.png?h=7d598e3e7931e2971eb4be6eca1587e1)
Social
Social ads ran across both Facebook and Instagram.
![](https://cdn.myportfolio.com/9484818c-95cb-4efd-8b20-273891dc886c/a600e067-efef-499e-9e5f-256a15414729_rw_600.png?h=59bf0ac34102ecdce59a393ec06a321d)
![](https://cdn.myportfolio.com/9484818c-95cb-4efd-8b20-273891dc886c/3a055667-a12d-4410-a4f5-24b3d5dd7f1b_rw_600.png?h=393868318ae327811b8001fcaa500901)