Problem: The 2022 MLB All-Star Game was set to take place in Los Angeles, but without an official party to increase its viewership.
Solution: A weekend-long house party with a few close friends of MLB.
Solution: A weekend-long house party with a few close friends of MLB.
Apple TV+ Watch Party
Apple TV+ was a key sponsor to the event, and helped host a viewing party for the newest Derek Jeter documentary, 'The Captain'.
Apple TV+ was a key sponsor to the event, and helped host a viewing party for the newest Derek Jeter documentary, 'The Captain'.
Batter Up
Tennis courts were flipped to batting cages to ensure the space further communicated (base)ball is life.
DJ vs. DJ
MLB partnered with Verzuz to provide exactly what soundtrack, and vibe, the occasion called for.
Photo Ops
As the adage goes: pics, or it didn't happen. A live mural painting, Instagramable monument, and artful branding all helped to give guests photographic moments to remember.
